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What's the Big Deal about Content? - Communications, Marketing & Social Media Workshop

Celecia Partap, Marketing Communications Manager, YMCA of Greater Toronto

People say content is king, but what makes it rank at the top? We’ll dive into how to create content that your community and volunteers will want to see, share and read. Plus, find out how to determine the best channels to reach and recruit volunteers.

A communications professional with more than 10 years’ experience in building strong brands in the charitable sector.  Pulling from five years as a journalist, has further helped in creating engaging and relevant, pushing the organizations she’s worked for to the forefront of people’s hearts and minds to gain awareness and increase funds. A mother of two daughters makes her work even more meaningful in creating healthier communities.

Her specialties include: strategic communications planning and evaluation, public integrated campaigns, media relations, crisis communications, brand journalism, volunteer and team management.

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