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The Three “Big L’s” Of Successful Grassroots Groups

Posted By Louroz Mercader, November 26, 2015
Updated: November 24, 2015

 Estimated reading time: 2 minutes


From my years working with grassroots leaders, I’ve learned three core elements that are needed for any grassroots group to be successful. These building blocks can help a group understand the big picture of their development, solve problems and set priorities for learning and action. I like to call them the “Big L’s.”

It’s important to take the time to ensure your members know the basics of how your organization functions—what the different roles are, how decisions are made and how leaders are selected.

Many grassroots groups will get so caught up with their community work that it becomes hard to find time to sustain and grow the organization. Strong teams pay attention to issues such as how members make decisions and the way their group is structured (for example: members, committees, board of directors).




A strong grassroots group continually develops new knowledge, learns from its work and reflects on what it is doing.

A good habit to start is to get your team to reflect by always asking, “What works? What can be better?” to help meetings, projects and fundraisers reach their full potential.

Evaluation after each activity provides an opportunity for a group to reflect on its development and become stronger for the future.



A group’s community work is the main reason that many members join. Through this work, a grassroots group makes its community a better place to live.

One way a strong grassroots organization takes a leadership role is by working collaboratively with other organizations. These other organizations can support each other by providing expert advice or funding, while others can become partners that work with a group to carry out joint projects together to expand reach and increase impact.



Use the “3L’s” formula as a guide when establishing or maintaining your group projects. It’s a great way to keep your your team focussed, on track and growing strong together. 

As Community Outreach Coordinator for the Grassroots Growth project, Louroz reaches out to volunteer-run groups in Toronto and across Ontario to help spread the word about the project and get our services out to those who need them most. 

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