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Little Bites: Solutions you can snack on – Episode #5 ft. Cara Eaton on social media

Posted By Adam Dias, March 19, 2018

Estimated reading time - 2 minutes. Episode runtime: 13:13 minutes. 


Sammy here—your Training Specialist from Volunteer Toronto. Episode 5 of Little Bites is here with more Solutions you can Snack On!

At Volunteer Toronto, we know volunteer managers, like you, are busy. If you’re looking to save time, on challenges from small to big, we’ll give you tips during every episode of Little Bites. Each month I'll welcome a different guest to talk volunteer management, favourite snacks and great ideas we think you should know about. You can check back here monthly for new episodes on our blog!

Want to use social media to enhance your volunteer engagement functions? Get ready to find some buckets as Cara Eaton, Volunteer Toronto’s Marketing and Communications Manager, joins me in “The Pantry” to talk about social media platforms, writing for the right audience, and filling content buckets for your online outreach.

Whether structuring a tweet (content first, hashtag second!) or bringing in external relevance (like #InternationalWomensDay, when this episode was recorded), we discuss what you need to know to become a social media superstar. Listen now!


Here are some helpful tips from this episode to help you dive into social media the right away:

  • Define your content buckets for volunteer recruitment and recognition.
  • Consider external relevance, like holidays and celebrations, to connect with your posts.
  • Always bring it back to the value of volunteers in the stories you tell and content you share.
  • Refine your content for the channel and audience—who uses what platform? What will they want to see?
  • Check out these tips and tools to help elevate your online presence.


Do you have a pressing question you want answered on air? E-mail me at or tweet @VolunteerTO with #VTlittlebites.

Thanks for listening, and keep snacking!


As Volunteer Toronto's Training Specialist, Sammy Feilchenfeld develops and delivers in-person, online and on-demand training in order to support managers and coordinators of volunteers in Toronto’s non-profit and charitable organizations.

Tags:  advice  best practises in volunteer engagement  finding volunteers  Free resources  get people volunteering  How to get youth volunteers  how to recruit volunteers  volunteer engagement  volunteer management  volunteer managers  volunteer recruitment 

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