Estimated reading time: 15 minutes It’s difficult to describe, but there’s a feeling you get after you make a donation. You know—that warm and fuzzy sensation that makes your heart swell. And no matter if you’ve donated for the first time—or the hundredth, that warm and tender feeling manages to tiptoe its way back every time.
Where does it come from? Maybe it’s from knowing that your contribution is changing the lives of those in need, advancing social justice, or righting environmental wrongs. Or, maybe it comes from the simple pleasure of finding your new life’s purpose. Regardless of the reason, it’s a reminder that donating even a bit of extra pocket change can change your life—and someone else’s too.
With so many ways to donate, it’s easy to feel lost. Don’t worry, we’re here to help! In this chapter of our Continuum of Civic Engagement series, we’re laying out three proven donation strategies to help you find your footing and sponsor the causes that truly strike a chord with you. So let’s get started.
Strategy 1: Set Up Recurring Monthly Donations Making a monthly donation to a charity, non-profit, or community-led group is sort of like subscribing to a streaming service. Every month you can pitch in a small budget-friendly amount, and in return you get to enjoy the impact that organization makes—like a Netflix account but more philanthropic.And unlike bulky, unplanned donations, streamlined monthly payments offer you a bird’s eye view into how much you’re actually spending. So, you can cut out the guesswork when someone asks if you have anything else to spare. But the benefits don’t stop there—your cause has a lot to gain from monthly donations too.That’s because when non-profits have the safety net of predictable and recurring income, they’re better able to plan for the future, allowing them to continue lifting up the communities that depend on their services.
Strategy 2: Name Non-Profits in Your Will What if you’ve been donating to a non-profit month-after-month for years? You’ve gotten to know the organization's team, maybe you’ve volunteered with them, and over time you’ve become woven into the organization’s fabric. And now, you want to help them deliver on their mission—even after you’re gone.
This is where leaving your charitable donations in a will can be an effective strategy - it’s another way to help an organization plan out their future. n the process, the organization’s ongoing success becomes part of your legacy. It can also have significant tax benefits because your donation may be deducted from your overall estate after your pass, making it a win-win solution for your cause, and your family.
Strategy 3: Contribute to Your Corporate Matching Program If you only have so much to give, and want to stretch it even further, a corporate matching program may be your best bet. Corporate donation matching is exactly what it sounds like. It’s when your employer matches your charitable donations—dollar for dollar. A quick flip through your employment contract or corporate policy agreement, or even a visit to HR, is all you need to see if a matching program is already in place.
Even if there isn’t anything in writing—it never hurts to ask. Floating the idea over to your management team could be all it takes to spark a wider conversation, and architect a donation matching program for the future.
Final Thoughts It’s no secret that charities, non-profits, and community-led groups are the sturdy footing our communities stand on. But without thoughtful and structured charitable giving, that foundation would slowly crumble and the people they serve would fall through the cracks. In many cases how we contribute is just as important as if we contribute.
Strategies that play the long game, like setting up a monthly donation schedule, naming organizations in your will, and sifting through paperwork to uncover a corporate matching program you didn’t know existed, are most effective. If you want to learn more about more ways to impact your community, you can always visit our Continuum of Civic Engagement to learn more.
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